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Established in early 2017, Fruugul was the brainchild of James Becker, wanting to bring the best possible experiences to consumers living and residing in Dubai, United Arab Emirates when and how they wanted.

Our strength comes from our dedicated team, all of whom have a background in consumer and people driven businesses. Our team are dedicated to bringing the best technology to help deliver innovative products and apps.

Our ambition is to be a world-leading developer of lifestyle management, and consumer-led privileges and benefits spanning across restaurants & bars, family entertainment, and travel.

We are committed to delivering new and exciting apps and solutions for our customers and partners as part of our commitment to offer innovative retail experiences and solutions.

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